VALUES

SUSTAINABLE & CONSCIOUS

Consciousness, not solely as individuals, but as world citizens and actors in a bigger picture, and a desire to contribute to that picture in a positive and substantial way are the pillars of Vieilles Âmes. For us that means opening our eyes to the most pressing issues related to our industry and its effects on the environment and being committed to using best practices all throughout our development, production, packaging and shipping processes.

We work first and foremost with existing deadstock fabrics. We believe that there is enough quality material out in the supply chains, especially forgotten fabric deemed unusable by trend driven fashion houses to create amazing, intemporel designs from and that it would be irresponsible to produce even more.

Depending on the style and availability we opt for natural materials including silk, cotton and viscose, though some of our best pieces have been constructed with polyester - it is not our enemy even when we talk about sustainable fashion. When we design from high quality polyester you can be sure that these pieces will last for decades to come, as most of the quality vintage pieces that hold such a special place in our wardrobes.

We limit our use of leather, produce locally, refuse ex-factory plastic coverings, use recycled hangtags and biodegradable plantable packaging. Equally, our small runs of limited edition items eliminate large quantities of stock and the waste that comes along with it.

100% ETHICALLY MADE IN FRANCE

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CREATE SOMETHING WORTH CREATING

It’s so rare to have something today that no-one else has that we really set out to create something unique. Opting for an item-driven design approach as opposed to a collection based one enables us to create more versatile items that have the possibility to traverse both seasons and time. These items are either one-of-a-kind or limited edition in nature, as they are mostly created from deadstock material no longer in production. We also source vintage accessories and trims, which makes all of our products that much more special.

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add something to the world

Firm believers that we all came here to create something bigger than ourselves, we searched deep within to develop a brand that added something positive and expansive to the world. While Vieilles Âmes is an expression of our desire and need to create, we primarily use its clothing to connect to others by sharing experiential wealth and values in an uplifting and inspiring way. We strive to create harmony first in our lives and then in the lives of others, by making sure to honor and care for our interior selves as much as our exteriors, and by creating products that are physical extensions of that accord.

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